Strategies to Sell Books


 
 
Concept Explanation
 

Strategies to Sell Books

Further Innovations in Printing: By the mid-l9th century, Richard M Hoe of New York had perfected the power-driven cylindrical press. This printing press printed 8000 sheets per hour. It was particularly useful for printing newspapers. In the late 19th century, the offset was developed which could print upto six colours at a time. From the beginning of the 20th century, electrically operated presses further developed printing technology. Methods of feeding paper improved, quality of plates became better, automatic paper reels and photoelectric controls of the colour register were introduced

Strategies to Sell Books: Some new strategies to sell books were incorporated in 19th century. These were:

  • Many periodicals serialised important novels in the 19th century.
  •  In the year 1920 in England, popular works were sold in cheap series, called the Shilling Series. The dust cover or book jacket is a 20th century innovation.
  •  Cheap paperback editions were brought to counter the effect of the Great Depression in the 1930s.
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